"How can we inform, motivate, and empower users to engage in the activities that support healthy and fulfilling pet ownership?"
Wag-n-Purr is an iPhone application designed to help engage busy people with their pets. For this quarter-long team project we applied an end-to-end user-centered design process culminating in a high-fidelity prototype and complete design specification document.
I led the team in user research, designed multiple screens for the high-fidelity prototype, and wrote detailed copy for the design specifications.
In order to understand the pet ownership domain, we developed and executed a research plan which included: a survey, 11 user interviews, and six diary studies. This led to three key insights.
- First-time pet owners do not feel confident in their knowledge and abilities regarding pet care
- Pet owners recognize the importance of proper and regular training
- Many pet owners find it difficult to either incorporate engaging activities, especially exercise, into their busy schedules or be motivated to interact sufficiently with their pets.
Based on our user research, we refined our design question to be "How can we inform, motivate, and empower users to engage in the activities that support healthy and fulfilling pet ownership?" We developed three personas to guide our design.
We created rough sketches of our concept and then developed a high-fidelity interactive prototype.
We conducted usability evaluations with short informal interviews that resulted in design refinements that clarified the workflow and elements of the user interface.
The final prototype and design specification detail the interactions and flow of Wag-n-Purr, providing developers all the necessary details to create the mobile application.
Methods and Tools
User Interviews,Survey Creation, Personas, Scenarios, Sketching, Usability Testing, Presentation
Adobe Illustrator, Adobe Photoshop, Apple Keynote